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Part III · Chapter 27

Moving the Box

Once a buyer says yes, who pays for each leg of the trip, who carries the loss if something goes wrong at sea, and what are you really buying when you book a container? This chapter is for exporters arranging first shipments and anyone who has signed a trade term without knowing what it meant. It opens on an exporter who agreed to ship on insurance-and-freight terms and still bore the loss of a damaged cargo, while paying its freight as well. From that story it draws the central idea: cost and risk change hands at different points, and the trade terms in common use are a dictionary for where. The rest of the chapter is about buying freight well: who touches your cargo and what each party earns, why a whole box can be cheaper per unit than a shared one, how a freight bill is built in layers, and what must happen before a ship sails. Afterwards you can read any shipment, from contract term to freight bill, and say where your cost and your risk end.

Key ideas

  1. Paying for a leg of the trip and being exposed on it are separate obligations, and the most popular landed-price terms split them at the Indian port.
  2. A quote in several terms turns freight from a hidden cost into something the buyer chooses to buy from the seller, while the bargaining stays fixed on the port price.
  3. A low headline ocean rate says little about what a shipment will cost, because port fees, seasonal surcharges and charges at the destination can outweigh it.
The Incoterms Ladder: Two Handovers, Not One. Incoterms 2020 · the five working terms + FCA (the technically-correct FOB for containers).
Figure 1. The Incoterms Ladder: Two Handovers, Not One. Incoterms 2020 · the five working terms + FCA (the technically-correct FOB for containers).Source: Per ICC Incoterms 2020 obligations.
The Three-Term Quote. Anchor on FOB; sell the convenience legs at priced margins.
Figure 2. The Three-Term Quote. Anchor on FOB; sell the convenience legs at priced margins.Source: Specimen numbers from the composite Ludhiana shipment.
Container Arithmetic. Per-unit freight falls off a cliff when you can fill the box. Boxes drawn to scale (length x height).
Figure 3. Container Arithmetic. Per-unit freight falls off a cliff when you can fill the box. Boxes drawn to scale (length x height).Source: Per ISO 668 / carrier specs; usable volumes practitioner planning figures.
Air vs Sea: The Decision Framework. Chargeable kg = max(actual, volumetric) on the air side.
Figure 4. Air vs Sea: The Decision Framework. Chargeable kg = max(actual, volumetric) on the air side.Source: Original figure for The Cartel.